The need to go green is on everyone's mind at the moment. And while in the house we might be virtuously recycling waste and taking our recyclable bags to the shops, at the office it can be a various story - it can be a hotbed of eco-unfriendly sins.

I do not wish to be the fool who says corporate sustainability that this market can not go any lower or that the economy can not get any worse. I have actually been studying markets and investor/human psychology for far too long to make such a strong claim. But I can make a not so bold forecast that increasingly more company owners will awaken to the idea that the equity that is caught in their illiquid services is now more vital than ever and they will be looking for methods to monetize it in order to meet their individual objectives.



Anyone tried to provide items to LOCOG? If so you know what I mean, (London Olympics 2012)! Someplace along the supply chain should come the sharing of this data to allow more than one business to take advantage of the social audit that has been carried out by an independent evaluation firm of a particular factory. Rather than all of us doing the very same audit over and over once again. This is where Sedex truly might enter into it's own. The cost to market of compliance is substantial and still growing, so come on industry do you really require that extra bit of Social Responsibility or will the one carried out a couple of months back by another company suffice?
 

Set the example - This one is a tough one, particularly if you're not a fan of social networks, but you got ta do it. Get on-line, obtain an account and remove! I'm not saying you have be the next social media professional however how can you give your kids guidance if you've never ever utilized it. There is a lots of details online for finest practices for using social media and they're just a click away. Go find it, repurpose it for your circumstance and aid set the very best example of the proper way to represent themselves. Who knows, you learning about green energy these days may even enjoy it.

If you have a grievance, it's even worse. Looking for someone the store or business that cares is practically too much for any one individual. I'm even going to bet that some of us would most likely rather walk 3 miles in the snow, barefoot, than to have to battle with a company over an issue.

Now set out the strategy. The primary point of the strategy is to regularly act. Produce a short article for each site. Create your Press Release and set out your topics for the week. Detail your short articles for the week and schedule your submissions. Block out your online neighborhood time. Arrange networking time with other online marketers and blogging time. Remember that consistency is the key. If you do a little bit of each regularly it's far much better than doing a lot sporadically.

Twitter is the same, however you just have 140 characters at a time to say whats on your mind. It's complimentary and all you need is an email address to begin an account. Follow as much people as you can. With this you need to add value to your account by tweeting something that deserves retweeting. Tweeting is probably the most convenient of the Big 3 to earn money with social networks. With this, you want as much individuals retweeting your tweets. Creating viral sustainability. The more eyes on what you need to provide, the much better.

Arrange a lunch. It'll be the best $40 financial investment of your week. Requirements: a) Should be in your market (ideally a competitor) and b) you need to follow up in a week.